Satisfying your APPetite: Introducing Our Mobile Apps

At EatStreet, we’re all about convenience.  Our story began with a couple hungry college kids who were too lazy to reach for the phone to call a restaurant.  The next chapter in the EatStreet saga is shaking things up a bit; we’re giving hungry people everywhere the ability to order food right from their phone without having to make a call in the process.  That’s right, we’re referring to our snazzy new apps.

EatStreet’s apps give a pretty interesting window into how we do business at our headquarters in Madison, WI.  Like every decision we make, it started with you, the customer.  We had a mobile friendly website that did the job, and we were amazed to see an increasing number of sales every week being placed from our users’ phones.  Every Monday, all twenty of us have an analytics driven meeting where we dive into the numbers from previous weeks. At a certain point we realized our mobile market was growing the fastest, even though we were not offering an app.  We even started placing bets internally to see who could most accurately project growth (which got pretty wild).

 

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Seven Stats from our Numbers Nerd

I’ve always been a numbers guy.  Like most kids, I went to the McDonald’s Playland a few times when I was young. But unlike everyone else, I didn’t jump around and attempt to eat the balls. Rather, I was the dork standing next to the pit trying to figure out how many balls there were (accounting for displacement of people, of course). In high school, my interest in math led to a few academic trophies and a couple of calculus rap videos.  Suffice it to say, the ladies wouldn’t stop calling.

Winding the clock forward a bit, being a part of EatStreet has been a dream come true for a nerd like myself.  In the early days of the company, I styled the website. Not something you want from a dude who holds a crayon like a baseball bat:

Martell