At EatStreet, we’re all about convenience. Our story began with a couple hungry college kids who were too lazy to reach for the phone to call a restaurant. The next chapter in the EatStreet saga is shaking things up a bit; we’re giving hungry people everywhere the ability to order food right from their phone without having to make a call in the process. That’s right, we’re referring to our snazzy new apps.
EatStreet’s apps give a pretty interesting window into how we do business at our headquarters in Madison, WI. Like every decision we make, it started with you, the customer. We had a mobile friendly website that did the job, and we were amazed to see an increasing number of sales every week being placed from our users’ phones. Every Monday, all twenty of us have an analytics driven meeting where we dive into the numbers from previous weeks. At a certain point we realized our mobile market was growing the fastest, even though we were not offering an app. We even started placing bets internally to see who could most accurately project growth (which got pretty wild).