Satisfying your APPetite: Introducing Our Mobile Apps

At EatStreet, we’re all about convenience.  Our story began with a couple hungry college kids who were too lazy to reach for the phone to call a restaurant.  The next chapter in the EatStreet saga is shaking things up a bit; we’re giving hungry people everywhere the ability to order food right from their phone without having to make a call in the process.  That’s right, we’re referring to our snazzy new apps.

EatStreet’s apps give a pretty interesting window into how we do business at our headquarters in Madison, WI.  Like every decision we make, it started with you, the customer.  We had a mobile friendly website that did the job, and we were amazed to see an increasing number of sales every week being placed from our users’ phones.  Every Monday, all twenty of us have an analytics driven meeting where we dive into the numbers from previous weeks. At a certain point we realized our mobile market was growing the fastest, even though we were not offering an app.  We even started placing bets internally to see who could most accurately project growth (which got pretty wild).

 

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Megabites: Introduction

Hi EatStreeters!  I’m Eric Martell, co-founder and COO of EatStreet.  I’ll lead off with a joke:

Q: What did the hungry computer eat?

A: Chips!  One byte at a time.

I’m sure that’s the funniest thing you’ve read all day!

As Dishin’ it Out progresses, I’ll be writing posts called “Megabites.” I’ll be talking about our product and sharing exciting news from our company.  Today, however, I’ll just start with a brief blurb about the three EatStreet co-founders: Matt Howard, Alex Wyler, and myself. We started EatStreet in 2009 in Madison, WI, as BadgerBites, for three reasons.

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